Construction Informer: Four Ideas for ‘Sticky’ Community Involvement
Carolina Norgaard, MCM’s Marketing Manager, recently contributed the following feature to Construction Informer, an online resource for the construction industry.
Construction companies exist to create change—and while the change is usually for the better, the local community doesn’t always see it that way. In many cases, new projects are met with resistance. Community members may have a sentimental connection with a building that’s set for demolition. Or, maybe they’re unhappy about the way their tax dollars are being spent on the construction of a new government building. Whatever the reason for the resistance, it can affect your ability to get the job done, and get it done on time.
But, by building a strong relationship with the community, you can enforce the idea that your company truly has their best interests in mind. With strong community involvement, you’ll create an environment that welcomes communication, and shows your company in a positive light.
So what exactly is community involvement? It involves participating in activities that bring your community closer together. It entails lending a helping hand to those who are in need. Here are a few tips to help you get involved and maximize meaningfulness…